New band, new identity. Using some of the branding techniques I’ve learned in the corporate world, I created a brand identity and a library of content for this new band. Making social media, music releases, show promotion, and label outreach simple, clean, and cohesive.

I enlisted local photographer, Ari Ruiz for a personalized photoshoot and shot a roll of Super 8 film for video content of the band. I created a branding kit with a script and san-serif version of the logo, established typography and a color scheme, and created a smattering of graphic elements that could be added to all materials for a cohesive look.