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LIFEWAVE SHARE THE LIGHT 2025
Ad Campaign and Environmental DesignLifewave hosts a yearly conference for it’s brand partners. In 2025, the event drew nearly 10,000 people to the anaheim convention center. Every year, the event gets a new brand, including an event name, video spots, and aesthetic updates that inform an ad campaign and event design. I was involved in event branding and environmental design.
Creative Director: Randy McConnellArt Director: Ryan LarsonDesigners: Lexi Faulkner, James Brophy, Mary Lillis, Huei Mei Wu, and Tanner WaiteCampaign Imagery
LifeWave is a health and wellness company. They make supplements, skincare, and other wellness products. We worked with NYC agency, Case, for the event’s brand guide and lifestyle imagery. They specialize in beauty, fashion, and health companies, and were able to help us achieve our vision for the branding. Aspirational, light, and beautiful. We combined the images from this shoot with light refraction overlays and cool-toned gradients to create the visual identity for all of the event’s promotional material.
Brand Film
The theme of the conference in 2025 was “Share the Light”. Our in-house creative team made a storyboard under the direction of creative director, Randy McConnell, for a brand film that we had produced by Tilt, a boutique film house in Sau Paulo. I was involved in early conceptualization and storyboarding. The concepts and imagery in this film informed everything else involved in the campaign and event branding.
Implementation
With these building blocks, we created a digital ad campaign and environmental design for the event. This included signage all around the Anaheim Convention Center, LED displays, an entire merch store, a social media campaign, and slide decks for all presentations throughout the weekend. Below you’ll find a sample of what we created, and a slide deck of photos from the event itself. I was involved in all aspects of the implementation, from motion graphics, to merch designs, to signage, and beyond.
A fully integrated campaign
The “Share the Light” 2025 conference was a huge learning experience for me. The sheer volume of deliverables produced by our team of 6 designers (half of them in the Ireland office) meant that we had to be fully aligned on the brand and vibe. Under our art director, Ryan Larson, we produced a cohesive look and feel throughout the lead up and the event itself. It was exhausting but such a cool project to be a part of.